Pre-Marketing Your Home
Marketing your home before it’s live on the MLS generates anticipation amongst agents and buyers. A few days prior to going live with your home, Dawn will amplify the buzz by reaching out to her many contacts in the Silicon Valley and Santa Cruz County.
The Dawn Thomas Team will market to numerous audiences to create a heightened awareness and excitement about your home:
Top Agent Network (TAN)
An exclusive network of the cream-of-the-crop agents, Top Agent Network consists of the top 10% of agents in their local service areas. TAN agents are able to promote pocket listings, or homes that are not yet available to the public. This privileged information is a great way to generate immediate interest among agents who have motivated buyers. As a TAN member, Dawn offers you numerous benefits.
Compass’ National Network
As a REALTOR® with Compass, Dawn has access to yet another invaluable contact resource. She will promote your property to all Compass agents, who in turn have a widespread network of buyers.
Top Producers in Silicon Valley & Santa Cruz County
Throughout the Silicon Valley and Santa Cruz County, there are numerous top performing real estate agents, all with buyers looking for a home. Dawn and her Team will reach out to these REALTORS®, letting them know, in advance, about your home. Again, this gets the word out to even more people searching for a house, helping build interest before your property officially hits the market.
All Agents in Compass in Los Gatos
In addition to spreading the word to Compass’ nationwide network, Dawn will make all the agents within her own brokerage aware of your pocket listing.
Dawn’s Personal Network
Dawn has a sizable personal network to which she also pre-markets your property. Again, this creates anticipation and interest in advance of your home being placed on the MLS.
Getting the word out to as many key influential people as possible is a vital part of generating anticipation about your home, before its known to the general public. This pre-marketing boosts the number of showings and attendance at open houses events with the ultimate goal of selling your home quickly for the maximum value possible.
In addition to spreading the word to as many top-ranking real estate agents as possible, there are other pre-marketing tasks that may occur including:
- Creation and printing professional property brochures
- Installation of a For Sale or Coming Soon sign in your front yard or community
- Placing a lockbox at your property to allow for private showings
- Advertising the first open house event(s)
- Conducting a broker tour: an exclusive event to advertise and show your home to local agents
Dawn and her Team will work closely with you to determine which of these marketing strategies apply.
The pre-marketing process takes place over a two to three day period and occurs while we are waiting for the edited, final versions of our professional photos and/or drone video.
Last but not least, let’s talk about your pets. The process of preparing and selling your home as well as moving can be disruptive to animals. We realize how critical it is to keep them safe and happy. As such, we have some thoughts about how to mitigate the impact on your furry friends during this stressful period.
Click here for advice on managing pets while selling and moving.