Santana Row, the iconic San Jose mixed use center opened in November 2002, quickly becoming a Bay Area destination known for its eclectic blend of shopping, dining and nightlife. Named for Frank M. Santana, a City Planning Commissioner in the 1950s, The Row was awarded “Project of the Decade” in 2010 by the Silicon Valley San Jose Business Journal. This prestigious local honor is bestowed upon “marquee projects that are transformational and raise the bar in retail development.”
Over the past ten years, investment group, Federal Realty, hasn’t rested on its laurels where The Row is concerned. In May 2019, the shopping plaza and parking structure at 700 Santana Row further expanded the high-end location by creating a 21,000 square foot urban plaza at the western end of The Row and adding 1,300 new parking spaces in the new 5-level Hatton Street garage, 50 of which are designated for electric vehicles and offer charging stations. 61 Tesla supercharger locations have also been added to the Winchester Boulevard garage near Tesla’s showroom. The LEED-certified seven level anchor building is 319,000 square feet of cutting-edge technology and includes office, residential and retail space. Tech up and comer, Splunk, which already occupies office space at The Row, will expand by moving into the new space in early 2020.
“The world-class urban plaza is an entirely new experience-space we think people will really enjoy,” stated Federal Realty Senior Vice President Jan Sweetnam in a press release.
Says Rayna Langley of Federal Realty, “We finally have a complex to complete the end of the road at Santana Row. It’s a capstone to anchor this side of the row, and we’ll see it utilized quite a bit.”
Construction has also begun at Santana West, an expansive tech campus located across Winchester Boulevard at 3161 Olsen Drive, the former location of the Century movie theaters.
New eateries and retail establishments have also entered The Row, including Blue Bottle Coffee, which is occupying the stand-alone space that was once Pinkberry Frozen Yogurt. Clothier, Urban Outfitters, has vacated the two-level corner space at 355 Santana Row. The 4,600 square foot bottom floor has been leased by Hot 8 Yoga slated to open in autumn 2020, joining SoulCycle and Barry’s Bootcamp as the third fitness-oriented establishment. Online mattress retailer, Casper, opened a brick and mortar store between Sur La Table and Z Gallerie and Left Bank Restaurant Group launched a high-end French-Mediterranean restaurant, Meso Modern Mediterranean at 3060 Olsen Drive across from Pete’s Coffee and adjacent to Splunk and 700 Santana Row.
Another anxiously anticipated eatery is Iron Chef Masaharu Morimoto’s Momosan Ramen & Sake, opening this year at 378 Santana Row. Known for his innovative and signature style of cuisine, Chef Morimoto will offer his popular ramen and yakitori Izakaya concept, with noodles front and center on the menu alongside small plates and appetizers that will lead diners on a “comfort food journey.”
With over 50 shops, 30 restaurants, a theatre, boutique hotel, spa and copious events including the ever popular Cars & Coffee, Makers Market, Glass Pumpkin Festival, Wine Strolls, live music and numerous seasonal celebrations, Santana Row continues its on-going evolution, securing its spot as one of the Silicon Valley top destinations.